Let’s face it, this whole start-up revolution is great. Now, you can have shavers sent to your mailbox monthly, 1-hour groceries brought to your doorstep, cleaners at the tap of a button, a licensed masseur throwing down a deep-tissue rub in your apartment on-demand… the list goes on.
I shall ignore the philosophical debate of whether such “innovation” is worth the incessant pursuit, or if we humans are just running out of ways to be productive and have to resort to building the next “uber for anything”. Well, first-world-problems do exist, and if solving one helps you make a profit, I guess why not? I am personally guilty of attempting to solve one of them myself in Singapore, gladly.
Venture Capital money is awesome. It is BIG, it is FREE and as a potential customer you have the right to make full use of this money, if you know how to work the system. Whether it is a free ride with Uber or free ride with Lyft (or free rideS depending on how creative you are in gaming the system), 2-hr home cleanings at subsidised rates of less than $10 an hour, or a bunch of free food delivered to your doorstep.
Yes, free food.
I am a huge fan of the bunch of new start-ups seeking to solve a very specific problem in the market – folks who long to make their own meals, but cannot afford the time to pick out different recipes and go grocery shopping for the unique items. Enter these start-ups, with the common tag line of
“helping you get more lazy” “helping you eat and live better”. Here’s how it works in a nutshell:
Most of all, I am a huge fan because they feed me for free. Back to VC money… one way of acquiring customers in a very competitive market is to put the product in your customers hand at a reduced cost, or no cost at all. This is exactly where the following start-ups come into the picture. They want to give you free food and recipes, at least for the first order. Let the millions of VC dollars do the job, think about it as the cash-rich Wall-street type companies doing good, by subsidising your first experience with these products. Well, if you do it in a disciplined fashion, you are guaranteed a month’s worth of free groceries (1 week each for the 4 companies below) delivered to your doorstep. By disciplined I mean, be very disciplined. The critical thing to do is to turn off the deliveries for the subsequent weeks after your first order (they will be turned on automatically for sure), and cancel your subscription after receiving your first order. Cancelling a subscription is not easy, as there will never be a direct link for you to do that; most of the time, you will need to email customer support to cancel your subscription. Hey, for a month’s worth of free/subsidised groceries with cool recipes and “feel good” photos sent to your doorstep, why not?
Of course, after you have tried the product, don’t be lazy. Google recipes, create shopping lists, go to the grocery store and live like a normal human being. Do not be fooled by these beautiful high-dev perfectly positioned photos, you are not eating photos.
Do you have more start-up hacks to share?